Department
Psychological Science
Research Advisor
Sharpsteen, Don
Advisor's Department
Psychological Science
Abstract
This study examined the idea that the importance of various characteristics to determining the quality of reputations differs for men and women in ways consistent with their mating-relevant concerns. Based on earlier work, I first wanted to identify dimensions along which reputations might be judged. One hundred students were asked to sort ninety-one characteristics of reputations into sets of characteristics they saw as similar to each other. A cluster analysis of the resulting co-occurrence matrix produced twenty-three distinct clusters. These clusters were used as the basis for creating reputation scales from participants' ratings of the importance of each characteristic to both men's and women's reputations. Participants consistently rated characteristics as more important to the other sex's reputation than to their own, suggesting that reputations serve mating-relevant functions (at least in a college-aged sample), but there were few other effects.
Presentation Type
Oral Presentation
Document Type
Presentation
Presentation Date
2004-2005
Recommended Citation
Bone, Amy L., "Reputation Management" (2004). Opportunities for Undergraduate Research Experience Program (OURE). 216.
https://scholarsmine.mst.edu/oure/216
