Abstract
Modern discourse is often characterized by such extreme polarization that participants operate from entirely different sets of facts. These alternative facts represent a new line of inquiry for rhetoricians, who must determine how false facts gain credibility. This article outlines Memetic Rhetorical Theory (MRT), a model for understanding how information evolves to become credible in a given environment.
Recommended Citation
Davis, Carleigh. "Memetic Rhetorical Theory: An Analytic Model for the Spread of Information Online." Res Rhetorica, vol. 8, no. 4, Res Rhetorica, 2021, pp.40-53.
The definitive version is available at https://doi.org/10.29107/rr2021.4.2
Department(s)
English and Technical Communication
Keywords and Phrases
Alternative facts; Ethos; Meme; Memetic Rhetorical Theory
International Standard Serial Number (ISSN)
2392-3113
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2024 Res Rhetorica, All rights reserved.
Publication Date
01 Dec 2021
Included in
English Language and Literature Commons, Rhetoric and Composition Commons, Speech and Rhetorical Studies Commons
