The Map is Not the Territory: An Exploration of Radical Innovation
Radical Innovation (RI) has been defined by the researchers who published the first study on RI in 1994 as "a product, process, or service with either unprecedented performance features or familiar features that offer potential for significant improvements in performance or cost."  If these conditions hold, dramatic changes in products, processes or services may change existing markets and/or industries and be responsible for creating new ones. This, can occur through several routes including technological discoveries, greatly improved services and processes, and novel business models.
Bachman, B. (2009). The Map is Not the Territory: An Exploration of Radical Innovation. Proceedings of the 67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers (2009, Chicago, IL), 2, pp. 778-780. Society of Plastics Engineers.
67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers, ANTEC 2009 (2009: Jun. 22-24, Chicago, IL)
Keywords and Phrases
Discovery driven; High uncertainty; Innovation; Learning; Portfolio management
International Standard Book Number (ISBN)
Article - Conference proceedings
© 2009 Society of Plastics Engineers, All rights reserved.
01 Jun 2009