The Building Blocks of Innovation: Delivering Competitive Advantage through Creative People

Abstract

The goal of innovation should be to create sustainable competitive advantage-not just create inventions with little or no market value. In order to compete, the product of service being offered must provide value to the consumer, be differentiated from competitors' offerings, and be protected from imitation. Frequently employees and managers involved with product development are not aware of the broader picture and the essential elements necessary to create innovative products.

Meeting Name

67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers, ANTEC 2009 (2009: Jun. 22-24, Chicago, IL)

Department(s)

Economics

Keywords and Phrases

Competitive advantage; Creativity; Design; Innovation; Invention; Patent; Product development

International Standard Book Number (ISBN)

978-161567327-8

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2009 Society of Plastics Engineers, All rights reserved.

Publication Date

01 Jun 2009

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