The Map is Not the Territory: An Exploration of Radical Innovation

Abstract

Radical Innovation (RI) has been defined by the researchers who published the first study on RI in 1994 as "a product, process, or service with either unprecedented performance features or familiar features that offer potential for significant improvements in performance or cost." [1] If these conditions hold, dramatic changes in products, processes or services may change existing markets and/or industries and be responsible for creating new ones. This, can occur through several routes including technological discoveries, greatly improved services and processes, and novel business models.

Meeting Name

67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers, ANTEC 2009 (2009: Jun. 22-24, Chicago, IL)

Department(s)

Economics

Keywords and Phrases

Discovery driven; High uncertainty; Innovation; Learning; Portfolio management

International Standard Book Number (ISBN)

978-161567327-8

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2009 Society of Plastics Engineers, All rights reserved.

Publication Date

01 Jun 2009

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