The Map is Not the Territory: An Exploration of Radical Innovation
Abstract
Radical Innovation (RI) has been defined by the researchers who published the first study on RI in 1994 as "a product, process, or service with either unprecedented performance features or familiar features that offer potential for significant improvements in performance or cost." [1] If these conditions hold, dramatic changes in products, processes or services may change existing markets and/or industries and be responsible for creating new ones. This, can occur through several routes including technological discoveries, greatly improved services and processes, and novel business models.
Recommended Citation
Bachman, B. (2009). The Map is Not the Territory: An Exploration of Radical Innovation. Proceedings of the 67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers (2009, Chicago, IL), 2, pp. 778-780. Society of Plastics Engineers.
Meeting Name
67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers, ANTEC 2009 (2009: Jun. 22-24, Chicago, IL)
Department(s)
Economics
Keywords and Phrases
Discovery driven; High uncertainty; Innovation; Learning; Portfolio management
International Standard Book Number (ISBN)
978-161567327-8
Document Type
Article - Conference proceedings
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2009 Society of Plastics Engineers, All rights reserved.
Publication Date
01 Jun 2009