The Building Blocks of Innovation: Delivering Competitive Advantage through Creative People
The goal of innovation should be to create sustainable competitive advantage-not just create inventions with little or no market value. In order to compete, the product of service being offered must provide value to the consumer, be differentiated from competitors' offerings, and be protected from imitation. Frequently employees and managers involved with product development are not aware of the broader picture and the essential elements necessary to create innovative products.
Bozzone, S. O., & Bachman, B. (2009). The Building Blocks of Innovation: Delivering Competitive Advantage through Creative People. Proceedings of the 67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers (2009, Chicago, IL), 2, pp. 771-773. Society of Plastics Engineers.
67th Annual Technical Conference and Exhibition of the Society of Plastics Engineers, ANTEC 2009 (2009: Jun. 22-24, Chicago, IL)
Keywords and Phrases
Competitive advantage; Creativity; Design; Innovation; Invention; Patent; Product development
International Standard Book Number (ISBN)
Article - Conference proceedings
© 2009 Society of Plastics Engineers, All rights reserved.
01 Jun 2009