Doctoral Dissertations

Diffusion of industrial products: empirical estimation of the influence of opinion leadership

Department(s)

Engineering Management and Systems Engineering

Degree Name

Ph. D. in Engineering Management

Publisher

University of Missouri--Rolla

Publication Date

Fall 1991

Pagination

xi, 201 pages

Rights

© 1991 Lisa K. Baganoff Gaynor, All rights reserved.

Document Type

Dissertation - Citation

File Type

text

Language

English

Thesis Number

T 6318

Print OCLC #

26275227

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