Title

Crowdsourcing with Tullock Contests: A New Perspective

Abstract

Incentive mechanisms for crowdsourcing have been extensively studied under the framework of all-pay auctions. Along a distinct line, this paper proposes to use Tullock contests as an alternative tool to design incentive mechanisms for crowdsourcing. We are inspired by the conduciveness of Tullock contests to attracting user entry (yet not necessarily a higher revenue) in other domains. In this paper, we explore a new dimension in optimal Tullock contest design, by superseding the contest prize - which is fixed in conventional Tullock contests - with a prize function that is dependent on the (unknown) winner's contribution, in order to maximize the crowdsourcer's utility. We show that this approach leads to attractive practical advantages: (a) it is well-suited for rapid prototyping in fully distributed web agents and smartphone apps; (b) it overcomes the disincentive to participate caused by players' antagonism to an increasing number of rivals. Furthermore, we optimize conventional, fixed-prize Tullock contests to construct the most superior benchmark to compare against our mechanism. Through extensive evaluations, we show that our mechanism significantly outperforms the optimal benchmark, by over three folds on the crowdsourcer's utility cum profit and up to nine folds on the players' social welfare.

Meeting Name

34th IEEE Annual Conference on Computer Communications and Networks, IEEE INFOCOM 2015 (2015: Apr. 26-May 1, Hong Kong)

Department(s)

Computer Science

Keywords and Phrases

Contest designs; Crowdsourcing; Incentive mechanism; New dimensions; Smartphone apps; Social welfare; Three folds; Web Agents

International Standard Book Number (ISBN)

978-147998381-0

International Standard Serial Number (ISSN)

0743-166X

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2015 Institute of Electrical and Electronics Engineers (IEEE), All rights reserved.

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