Abstract

Ever since scholars recognized that family firms are heterogeneous, many studies have attempted to compare different types of family firms without ensuring that the source of heterogeneity is unique to family firms. When the source of heterogeneity among family firms resembles the source of heterogeneity among nonfamily firms, the problem of counterfactual indeterminacy bias can lead to misleading or irrelevant findings that fail to distinguish the effects of family influence from factors that affect all firms. We delineate common forms of this bias and offer recommendations to prevent it in research on family firm behavior and performance.

Department(s)

Business and Information Technology

Publication Status

Open Access

Keywords and Phrases

counterfactual indeterminacy bias; family business; nonfamily business

International Standard Serial Number (ISSN)

1741-6248; 0894-4865

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2026 SAGE Publications, All rights reserved.

Creative Commons Licensing

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Publication Date

01 Jan 2026

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