What is Driving the Growth in Medical Tourism?
Abstract
The current study directly surveyed consumers on their experiences and consideration of medical tourism to test the variables thought to impact medical tourism. The sample was deployed to qSample's international traveler panel. The survey was completed by 68.5% of participants. Over a third of the respondents said they had considered medical tourism; 15% had actually traveled to another country for medical care. Dental treatment was named most often as the type of treatment pursued in another country. Cost was mentioned most frequently as the reason for medical tourism. Prior international travel emerged as an important factor. © 2014 Copyright Taylor & Francis Group, LLC.
Recommended Citation
Fisher, C., & Sood, K. (2014). What is Driving the Growth in Medical Tourism?. Health Marketing Quarterly, 31(3), pp. 246-262. Taylor and Francis Group; Routledge.
The definitive version is available at https://doi.org/10.1080/07359683.2014.936293
Department(s)
Business and Information Technology
Keywords and Phrases
health care availability; health care costs; international travel; medical delays; medical tourism
International Standard Serial Number (ISSN)
1545-0864; 0735-9683
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2024 Taylor and Francis Group; Routledge, All rights reserved.
Publication Date
01 Jan 2014
PubMed ID
25120045
