Title

Evaluation of Gamification Techniques in Social Media Environments

Presenter Information

Connor Sprague

Department

Engineering Management and Systems Engineering

Major

Aerospace and Engineering Management

Research Advisor

Cudney, Elizabeth A.
Murray, Susan L.

Advisor's Department

Engineering Management and Systems Engineering

Second Advisor's Department

Engineering Management and Systems Engineering

Funding Source

Coffee

Abstract

The purpose of this study is to evaluate and discern the attributes of a Social Media Website that lead to its overall User Satisfaction, utilizing Gamification Theory. This will be accomplished through the use of popular social media website reddit.com and Google Chrome Extension Sylish and some CSS coding. With the elimination of targeted aspects of the reddit.com main page theme, we can discern which “Game” aspects promote a higher user satisfaction within a sample pool of users. Users will be given a questionnaire upon completing a use of the modified theme that measures the user’s satisfaction.

Biography

Connor Sprague is an undergraduate at Missouri University of Science and Technology as well as an Entrepreneur.

Research Category

Research Proposals

Presentation Type

Poster Presentation

Document Type

Poster

Award

Social science poster session, First place

Location

Upper Atrium/Hall

Presentation Date

15 Apr 2015, 1:00 pm - 3:00 pm

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Apr 15th, 1:00 PM Apr 15th, 3:00 PM

Evaluation of Gamification Techniques in Social Media Environments

Upper Atrium/Hall

The purpose of this study is to evaluate and discern the attributes of a Social Media Website that lead to its overall User Satisfaction, utilizing Gamification Theory. This will be accomplished through the use of popular social media website reddit.com and Google Chrome Extension Sylish and some CSS coding. With the elimination of targeted aspects of the reddit.com main page theme, we can discern which “Game” aspects promote a higher user satisfaction within a sample pool of users. Users will be given a questionnaire upon completing a use of the modified theme that measures the user’s satisfaction.