Evaluation of Gamification Techniques in Social Media Environments
Department
Engineering Management and Systems Engineering
Major
Aerospace and Engineering Management
Research Advisor
Cudney, Elizabeth A.
Murray, Susan L.
Advisor's Department
Engineering Management and Systems Engineering
Second Advisor's Department
Engineering Management and Systems Engineering
Funding Source
Coffee
Abstract
The purpose of this study is to evaluate and discern the attributes of a Social Media Website that lead to its overall User Satisfaction, utilizing Gamification Theory. This will be accomplished through the use of popular social media website reddit.com and Google Chrome Extension Sylish and some CSS coding. With the elimination of targeted aspects of the reddit.com main page theme, we can discern which “Game” aspects promote a higher user satisfaction within a sample pool of users. Users will be given a questionnaire upon completing a use of the modified theme that measures the user’s satisfaction.
Biography
Connor Sprague is an undergraduate at Missouri University of Science and Technology as well as an Entrepreneur.
Research Category
Research Proposals
Presentation Type
Poster Presentation
Document Type
Poster
Award
Social science poster session, First place
Location
Upper Atrium/Hall
Presentation Date
15 Apr 2015, 1:00 pm - 3:00 pm
Evaluation of Gamification Techniques in Social Media Environments
Upper Atrium/Hall
The purpose of this study is to evaluate and discern the attributes of a Social Media Website that lead to its overall User Satisfaction, utilizing Gamification Theory. This will be accomplished through the use of popular social media website reddit.com and Google Chrome Extension Sylish and some CSS coding. With the elimination of targeted aspects of the reddit.com main page theme, we can discern which “Game” aspects promote a higher user satisfaction within a sample pool of users. Users will be given a questionnaire upon completing a use of the modified theme that measures the user’s satisfaction.
