Enterprise Mobility Strategy: How Marketing Factors Improve Customer Relationship Management
Department
Business and Information Technology
Major
Information Science and Technology
Research Advisor
Lea, Bih-Ru
Advisor's Department
Business and Information Technology
Funding Source
Opportunity for Undergraduate Research (OURE); Center for Enterprise Resource Planning (ERP)
Abstract
The purpose of this research is to utilize the findings from the researcher’s previous OURE research project, Influential Factors in an Enterprise Mobility Strategy, to create actionable decision models and strategies in the area of customer relationship management. The model that will be formed over the course of this project should help a company create or improve their enterprise mobile strategy. An Enterprise Mobile Strategy is the application of mobile devices and wireless technology to enable communication, information access, and business transaction from any device, from anyone, from anywhere, at any time. The overall plan for this project will be to craft strategies and decision models in the areas of customer relationship management. Those strategies with then be used to create and deploy mobile prototypes that can be analyzed. Finally, the findings will be compared those from the researcher’s initial research findings.
Biography
Montana Long is a sophomore in Information Science and Technology. She plans to graduate from Missouri University of Science and Technology with minors in Business Management, Marketing, and Enterprise Resource Planning. Montana works with New Student Programs as a Student Success Coach, and for the Center for Enterprise Resource Planning as a Student Research Assistant. She is an active participant in Residential Hall Government, intramurals, and Christian Campus Fellowship.
Research Category
Social Sciences
Presentation Type
OURE Fellows Proposal Oral Applicant
Document Type
Presentation
Award
Fellows 14-15 Awarded
Location
Turner Room
Presentation Date
16 Apr 2014, 2:40 pm - 3:00 pm
Enterprise Mobility Strategy: How Marketing Factors Improve Customer Relationship Management
Turner Room
The purpose of this research is to utilize the findings from the researcher’s previous OURE research project, Influential Factors in an Enterprise Mobility Strategy, to create actionable decision models and strategies in the area of customer relationship management. The model that will be formed over the course of this project should help a company create or improve their enterprise mobile strategy. An Enterprise Mobile Strategy is the application of mobile devices and wireless technology to enable communication, information access, and business transaction from any device, from anyone, from anywhere, at any time. The overall plan for this project will be to craft strategies and decision models in the areas of customer relationship management. Those strategies with then be used to create and deploy mobile prototypes that can be analyzed. Finally, the findings will be compared those from the researcher’s initial research findings.
