From Frontier Town to America's Playground: 50 Years of Promotion by the Las Vegas Nevada Chamber of Commerce
Department
History and Political Science
Major
History
Research Advisor
Gragg, Larry Dale, 1950-
Advisor's Department
History and Political Science
Funding Source
Missouri S& T Opportunities for Undergraduate Research Experiences (OURE) Program
Abstract
In less than fifty years from its founding, Las Vegas, Nevada transformed from a small stop on a major railway to a booming metropolis known as a fun getaway with beautiful sights, quick marriages, and legal gambling. This was all possible through the work of the Las Vegas Nevada Chamber of Commerce, particularly its leading members Walter Bracken and Maxwell Kelch and its hired advertising agency Steve Hannagan and Associates. These men worked first to build Las Vegas and make it known around the country, and then to brand it, make it readily recognizable, in order to draw thousands of tourists.
Biography
Mary is a senior in the Department of History and Political Science. She is also working on a minor in German. She will be attending University College Dublin in the fall to earn a Masters in Archaeology. She greatly enjoyed working on this project with Dr. Gragg and hopes to work with him again in the future.
Research Category
Arts and Humanities
Presentation Type
Poster Presentation
Document Type
Poster
Award
Arts and humanities poster session: Second place
Location
Upper Atrium/Hallway
Presentation Date
03 Apr 2013, 9:00 am - 11:45 am
From Frontier Town to America's Playground: 50 Years of Promotion by the Las Vegas Nevada Chamber of Commerce
Upper Atrium/Hallway
In less than fifty years from its founding, Las Vegas, Nevada transformed from a small stop on a major railway to a booming metropolis known as a fun getaway with beautiful sights, quick marriages, and legal gambling. This was all possible through the work of the Las Vegas Nevada Chamber of Commerce, particularly its leading members Walter Bracken and Maxwell Kelch and its hired advertising agency Steve Hannagan and Associates. These men worked first to build Las Vegas and make it known around the country, and then to brand it, make it readily recognizable, in order to draw thousands of tourists.
