Department
Business and Information Technology
Major
Business and Management Systems
Research Advisor
Lea, Bih-Ru
Advisor's Department
Business and Information Technology
Funding Source
UMR Opportunities for Undergraduate Research Experiences (0URE) Program
Abstract
The purpose of this research is to determine the feasibility of operating a specialty coffee and tea house in Rolla, Missouri. The proposed research is important as many students and faculty have expressed interests and a need of a specialty coffee and tea shop in the past. Following research questions are investigated in the proposed research:
1) Would a specialty coffee and tea house in Rolla, MO be able to sustain itself financially?
2) Would the hours of operation affect the success of the proposed coffee and tea house?
3) Does the societal/general environment have an influence on the success of the proposed specialty coffee and tea house?
Methodologies used in this research include literature review and data collected from a survey. I expect the results will show that a coffee and tea shop may be popular with the UMR community; it may not be financially sustainable in the Rolla area.
Biography
Kristen Duvall is a senior at the University of Missouri-Rolla. She is majoring in Business and Management Systems, with a minor in Economics and Finance. At UMR, she is a member of Kappa Delta Sorority. Kristen was recently accepted into Clemson University in South Carolina for the Master's in Real Estate Development program.
Research Category
Management and Information Systems
Presentation Type
Poster Presentation
Document Type
Poster
Location
Havener Center, Carver-Turner Room
Presentation Date
11 April 2007, 9:00 am - 11:45 am
Feasibility of Opening a Coffee and Tea House in Rolla, Missouri
Havener Center, Carver-Turner Room
The purpose of this research is to determine the feasibility of operating a specialty coffee and tea house in Rolla, Missouri. The proposed research is important as many students and faculty have expressed interests and a need of a specialty coffee and tea shop in the past. Following research questions are investigated in the proposed research:
1) Would a specialty coffee and tea house in Rolla, MO be able to sustain itself financially?
2) Would the hours of operation affect the success of the proposed coffee and tea house?
3) Does the societal/general environment have an influence on the success of the proposed specialty coffee and tea house?
Methodologies used in this research include literature review and data collected from a survey. I expect the results will show that a coffee and tea shop may be popular with the UMR community; it may not be financially sustainable in the Rolla area.
