Keywords and Phrases
Eye-tracking; Online recommender system
"Online retail business has become an emerging market for almost all business owners. Online recommender systems provide better services to the consumers as well as assist consumers with their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on e-commerce users' interest and attention. Eye-tracking data was extracted from the experiment and analyzed. The results suggest that users show more interest in recommendation based on consumer reviews than recommendation based on expert reviews. Earlier recommendations do not receive greater user attention than later recommendations"--Abstract, page iii.
Nah, Fiona Fui-Hoon, 1966-
Siau, Keng, 1964-
Hall, Richard H.
Business and Information Technology
M.S. in Information Science and Technology
Missouri University of Science and Technology
vii, 29 pages
© 2016 Qing Zeng, All rights reserved.
Thesis - Open Access
Electronic commerce -- Research
Teleshopping -- Research
Electronic OCLC #
Zeng, Qing, "Effect of timing and source of online product recommendations: An eye-tracking study" (2016). Masters Theses. 7576.