Masters Theses
Abstract
"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions:
(i) Do plastic-packaging companies define sustainability on their website?
(ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications?
(iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices?
To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be used by technical marketing communicators to communicate sustainability-related information on their website"--Abstract, page iii.
Advisor(s)
Malone, Edward A.
Committee Member(s)
Wright, David
Northcut, Kathryn M., 1964-
Department(s)
English and Technical Communication
Degree Name
M.S. in Technical Communication
Publisher
Missouri University of Science and Technology
Publication Date
Summer 2012
Pagination
x, 120 pages
Note about bibliography
Includes bibliographical references.
Rights
© 2012 Shristy Bashyal Acharya, All rights reserved.
Document Type
Thesis - Open Access
File Type
text
Language
English
Subject Headings
HeuristicRhetoricSustainable development
Thesis Number
T 10043
Print OCLC #
828868574
Electronic OCLC #
800666057
Recommended Citation
Bashyal, Shristy, "How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability? : a heuristic developed on the basis of rhetorical analysis" (2012). Masters Theses. 6896.
https://scholarsmine.mst.edu/masters_theses/6896
