Masters Theses

Faisal Anam

Keywords and Phrases

Product convergence opportunities; Activity-product affiliation

Abstract

"Competition and rapidly changing customer demands are major drivers for a company to pursue new product development (NPD) projects. A vast majority of new products in the consumer electronics market are marked by improvements to contemporary products. It is reported that companies spend billions of dollars on product convergence projects in an effort to combine existing products. In this paper, a systematic methodology to explore new product convergence opportunities is presented. The proposed methodology consists of the following major steps: (1) Create the activity- product affiliation network and then extract the product network in which products are related to each other by virtue of being affiliated to the same activity (2) Explore the product network to determine the aristocrat products (based on the degree of product connectivity) and products that are affiliated to two or more activities (called as bridge products) (3) Scrutinize and retain products that are both aristocrats and bridge products (called critical bridge products) based on their market potential and network stability (4) Investigate convergence opportunities for these critical bridge products using the Analytical Hierarchical Process (AHP) model and local centrality method. The application of the proposed method is demonstrated using an example case that consists of 16 activities and 232 different consumer products"--Abstract, page iv.

Advisor(s)

Allada, Venkat Allada

Committee Member(s)

Can Saygin
K. Krishnamurthy

Department(s)

Engineering Management and Systems Engineering

Degree Name

M.S. in Engineering Management

Comments

This work is supported in part by the National Science Foundation grant DMI #9900226.

Publisher

University of Missouri--Rolla

Publication Date

Spring 2004

Pagination

ix, 54 pages

Note about bibliography

Includes bibliographical references (page 38).

Rights

© 2004 Faisal Anam, All rights reserved.

Document Type

Thesis - Restricted Access

File Type

text

Language

English

Subject Headings

New products -- Decision-makingNew products -- DevelopmentProduct management

Thesis Number

T 8524

Print OCLC #

56717175

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