"This Isn't A Ranch, So Why Do We Need A Brand? Public Marketing And Relations"

Author

Bella Karr Gerlich, Missouri University of Science and TechnologyFollow

Abstract

Proposed and Moderated Panel Presentation. Panelists: Pamela Johnsen, VP Communications and Corporate Relations, the J. Paul Getty Trust; Andrea Lapsley, Assistant Director Marketing and Development, Houston Public Library; Carole Cable, Deputy Assistant Director for Library Development and Publications, The University of Texas, UTA.

Recommended Citation

Gerlich, B. K. (2005). "This Isn't A Ranch, So Why Do We Need A Brand? Public Marketing And Relations".

Department(s)

Library and Learning Resources

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2023, All rights reserved.

Publication Date

03 Apr 2005