Abstract

This cross-lingual project examines how social media posts of Spanish- and English-language media impact incivility in user comments during the 2020 primary political debates in the United States. We analyzed Facebook posts of news organizations that hosted the debates and used a state-of-the-art machine-learning model to analyze the corresponding comments. Our findings reveal distinct journalistic cultures on the post-level: English-language media are significantly more likely to use interpretation while Spanish-language media employ more audience-engagement and factual reporting strategies. We argue that in order to understand incivility in social media discourse during political debates, we need to consider journalistic cultures: While interpretative reporting explains lower levels of incivility in the English-language discourse, factual reporting explains lower levels of incivility in the Spanish-language discourse. We suggest that we need to consider how features of news reporting (textual and visual) impact discourse quality directly but also indirectly via emotional arousal in comments.

Department(s)

Engineering Management and Systems Engineering

Publication Status

Open Access

Keywords and Phrases

Hispanics; incivility; journalistic cultures; Social media; US election; user comments

International Standard Serial Number (ISSN)

2167-082X; 2167-0811

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2025 Taylor and Francis Group; Routledge, All rights reserved.

Creative Commons Licensing

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

Publication Date

01 Jan 2024

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