Franchisee/Franchisor Relations: A Study of Channel Contributions
Abstract
Several authors discuss factors affecting Franchisee/ Franchisor relationships. This work evaluated the Franchisee's view of various factors in terms of importance of Franchisor's contribution to short run profitability and contribution to operating practices.
Recommended Citation
R. D. Nordstrom et al., "Franchisee/Franchisor Relations: A Study of Channel Contributions," Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 54 - 57, Springer, Jan 2016.
The definitive version is available at https://doi.org/10.1007/978-3-319-16934-7_13
Department(s)
Engineering Management and Systems Engineering
Keywords and Phrases
Franchise Contract; Franchise System; Operating Practice; Parent Company; Small Business
International Standard Serial Number (ISSN)
2363-6173; 2363-6165
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2024 Springer, All rights reserved.
Publication Date
01 Jan 2016
