Quantification of attribute driven product cannibalization induced by new product introduction

Author

Sundara Raghavan Srinivasan

Abstract

"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product"--Abstract, page iv.

Department(s)

Engineering Management and Systems Engineering

Degree Name

Ph. D. in Engineering Management

Publisher

University of Missouri--Rolla

Publication Date

Summer 2004

Pagination

xiv, 165 pages

Note about bibliography

Includes bibliographical references.

Rights

© 2004 Sundara Raghavan Srinivasan, All rights reserved.

Document Type

Dissertation - Citation

File Type

text

Language

English

Subject Headings

New products -- ManagementStrategic planningProduct management

Thesis Number

T 8566

Print OCLC #

62090537

Recommended Citation

Srinivasan, Sundara Raghavan, "Quantification of attribute driven product cannibalization induced by new product introduction" (2004). Doctoral Dissertations. 1564.
https://scholarsmine.mst.edu/doctoral_dissertations/1564