The Impact of Rural Community Residents’ Satisfaction on Propensity to Move: An Exploratory Study
Abstract
This study explores service quality for a rural county's public administration using resident survey data to assess satisfaction with quality of life and community services. Five dimensions are identified as Public Safety, Police and Fire, Leisure Activities, Child Care, and Health Care. A Family Life Cycle framework is used with results showing a higher propensity to move among younger people, particularly those without children. Older people without children tended to report higher satisfaction ratings across all dimensions. A binary logistic regression model is used to predict the resident's propensity to move. Recommendations include expanding opportunities for leisure and providing more affordable quality health care. This study contributes to nonprofit and public sector marketing by demonstrating how segmentation strategies, particularly Family Life Cycle (FLC), can inform citizen-centric service delivery and strategic planning.
Recommended Citation
Bojanic, D. C., Stanley, S. M., & Elrod, C. C. (2026). The Impact of Rural Community Residents’ Satisfaction on Propensity to Move: An Exploratory Study. Journal of Nonprofit and Public Sector Marketing Taylor and Francis Group; Routledge.
The definitive version is available at https://doi.org/10.1080/10495142.2026.2648486
Department(s)
Business and Information Technology
Keywords and Phrases
Community services; family life cycle; propensity to move; resident satisfaction
International Standard Serial Number (ISSN)
1540-6997; 1049-5142
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2026 Taylor and Francis Group; Routledge, All rights reserved.
Publication Date
01 Jan 2026
