Understanding Social Media Advocacy: Advocacy Communication On The Violence Against Women Act
Abstract
This study examines agenda setting, framing, and the concepts of social media advocacy and mobilizing information related to the Violence Against Women Act through social network analysis and topic modeling of big data. Tweets on the Violence Against Women Act between 2019 and 2022 were examined. The network analysis showed the predictive effects of the issue ownership network on policy initiatives. The importance of addressing urgency, key policy details, and blame attribution related to an issue was also found. Mobilizing information through hashtags and hyperlinks was effective when they were symbolic and simple. Theoretical and practical implications are discussed.
Recommended Citation
Choi, M., Kang, S., & Kim, Y. (2025). Understanding Social Media Advocacy: Advocacy Communication On The Violence Against Women Act. Health Communication Taylor and Francis Group; Routledge.
The definitive version is available at https://doi.org/10.1080/10410236.2025.2510002
Department(s)
Business and Information Technology
International Standard Serial Number (ISSN)
1532-7027; 1041-0236
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2025 Taylor and Francis Group; Routledge, All rights reserved.
Publication Date
01 Jan 2025
