The Role of Technology in Changing the Arab Culture

Abstract

"Culture is communication and communication is culture," as Hall (1976) reminds us. The influence of culture on communication has been studied extensively with programs all over the country offering courses and degrees in the field. Intercultural communication is examined in a variety of contexts from business to politics. Consultants specialize in training people in intercultural communication to facilitate communication. Intercultural communication examines the influence of cultural values on communication. For example, the way people communicate in a high context culture will be different than those in a low context culture with the latter adopting a more direct, explicit approach. Another example would be the difference in communication between countries that emphasize fatalism and those that do not. In the Arab world, where fatalism is a very strong cultural value, it is very common to hear people say "In Sha' Allah," which translates into "if God wills."

Department(s)

Business and Information Technology

Keywords and Phrases

Arab World; Brand Equity; Brand Personality; Explicit Approach; Intercultural Communication

International Standard Serial Number (ISSN)

2363-6173; 2363-6165

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2024 Springer, All rights reserved.

Publication Date

01 Jan 2016

Link to Full Text

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