Cosmopolitanism: Concept and Measurement
Abstract
The notion of cosmopolitan consumers is as old as commerce itself. It refers to a "world citizen"—a consumer whose orientation transcends any particular culture or setting (Cannon and Yaprak 2000). The concept is gaining significance due to increased levels of globalization, leading to cross border transactions. Alongside this increased evidence of a global marketplace we have witnessed an increased flow of ideas, media programs, materials, and education fueled by technological improvements in electronic transmission. All this has drawn the attention of individuals across the globe towards countries and cultures other than ones own, leading to new thoughts and thought processes
Recommended Citation
Saran, A., Kalliny, M., & Serviere, L. (2015). Cosmopolitanism: Concept and Measurement. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, p.182. Springer.
The definitive version is available at https://doi.org/10.1007/978-3-319-11806-2_84
Department(s)
Business and Information Technology
Keywords and Phrases
Good Psychometric Property; International Business; Likert Type Scale; Single Item Measure; Technological Improvement
International Standard Serial Number (ISSN)
2363-6173; 2363-6165
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2024 Springer, All rights reserved.
Publication Date
01 Jan 2015
