Investigating Intelligent Agents in a 3D Virtual World

Abstract

Web 3.0 involves "intelligent" web applications that utilize natural language processing, machine-Based learning and reasoning, and intelligent techniques to analyze and understand user behavior. in this research, we empirically assess a specific form of Web 3.0 application in the form of intelligent agents that offer assistance to users in the virtual world. using media naturalness theory, we hypothesize that the use of intelligent agents in the virtual world can enhance user experience by offering a more natural way of communication and assistance to users. We are interested to test if media naturalness theory holds in the context of intelligent agents that function as nonplayer characters in the virtual world. through this research, we will not only assess the efficacy of a Web 3.0 application but also offer guidelines for creating intelligent agents in the virtual world.

Department(s)

Business and Information Technology

Keywords and Phrases

Intelligent agents; Media naturalness theory; Virtual world; Web 3.0

International Standard Book Number (ISBN)

978-162748604-0

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2024 The Association for Information Systems (AIS), All rights reserved.

Publication Date

01 Dec 2012

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