Critical Success Factors of Location-Based Services

Abstract

The objective of this study is to gain a comprehensive and holistic understanding of the critical success factors of location-Based services. Electronic brainstorming technique was used to gather the opinions of an expert group of practitioners, researchers, and users on the critical success factors of location-Based services. by grouping similar factors together based on past literature, 15 categories of critical success factors were identified. Information quality, personalizable or preference setting, and privacy are the three most mentioned critical success factors. for the next stage of this research, students will be recruited to rank and rate these critical success factors. the results of this research will highlight potential areas for research and development, and provide guidelines for practitioners to formulate strategies to increase consumer adoption. © 2012 by the AIS/ICIS Administrative Office All rights reserved.

Department(s)

Business and Information Technology

Keywords and Phrases

Critical success factors; Electronic brainstorming; Electronic commerce; Location-based services; Mobile commerce; Mobile services

International Standard Book Number (ISBN)

978-162748604-0

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2024 The Association for Information Systems (AIS), All rights reserved.

Publication Date

01 Dec 2012

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