Multiple Multinational Tourism Positioning using Correspondence Analysis
Abstract
Multinational Tourism Research Involves Analysis of Multiple Origins, Multiple Tourist Destinations, and Multiple Attributes for Destination Selection. for Example, Tourist Perceptions of a Destination May Vary Across Countries of Origin. This Can Have Important Implications for Which Countries to Target with Tourism Promotion, or Which of the Destination's Attributes Should Be Stressed in the Promotion. Correspondence Analysis is a Technique Which Can Handle Problems of This Complexity Where Other Multiattribute Analytical Methods Cannot. This Technique is Applied to Empirical Tourist Perception Data on Singapore and Other Pacific Rim Countries. a Discussion of How the Singapore Tourist Promotion Board Can Use the Resulting Output to Improve Singapore's Positioning in the Tourism Market is Presented. -Authors
Recommended Citation
Calantone, R. J., Di Benedetto, C. A., Hakam, A., & Bojanic, D. C. (1989). Multiple Multinational Tourism Positioning using Correspondence Analysis. Journal of Travel Research, 28(2), pp. 25-32. SAGE Publications.
The definitive version is available at https://doi.org/10.1177/004728758902800207
Department(s)
Business and Information Technology
International Standard Serial Number (ISSN)
0047-2875
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2023 SAGE Publications, All rights reserved.
Publication Date
01 Jan 1989
