Customer Interchange of Tourist Attractions: A Look at the ‘Locals’
Abstract
Although a Great Deal of Money and Effort is Dedicated to Attracting the Traveling Tourist, the Value and Influence of the Local Resident Market Segment Should Not Be Underestimated. This Paper Presents a Case for Segmenting Tourist Markets to Include Local Residents as a Viable and Distinct Target Market. Data Collected from 311 Area Residents is Analyzed Via Customer Interchange Analysis and Cluster Analysis. the Results Indicate that Local Residents Fall into Three Distinct Clusters and that Local Attractions Tend to Share These Customers. Marketing Implications in the Form of Joint Marketing Programs, Local Resident Influence and Public Policy Are Presented. © 1992 Taylor and Francis Group, LLC.
Recommended Citation
Bojanic, D. C., & Voli, P. K. (1993). Customer Interchange of Tourist Attractions: A Look at the ‘Locals’. Journal of Hospitality and Leisure Marketing, 1(2), pp. 45-58. Taylor and Francis Group; Routledge.
The definitive version is available at https://doi.org/10.1300/J150v01n02_04
Department(s)
Business and Information Technology
International Standard Serial Number (ISSN)
1050-7051
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2023 Taylor and Francis Group; Rouledge, All rights reserved.
Publication Date
05 Jan 1993
