Segmenting the Market for Winter Vacations
Abstract
This Paper Examines the Value of Market Segmentation for a Regional Ski Resort in New England. Customers from Different User Groups Were Surveyed Along with a List of Inquiries and a Purchased List, and Grouped According to their Geographic Location and Stage in the Family Life Cycle. an Analysis of Variance Technique Was Used to Determine If There Were Differences in Preferences and Trip Behaviors between the Various Segments. the Two Approaches Were Also Analyzed to Determine If There Were Differences in Family Life Cycles by Region. It Was Concluded that the Market Segmentation Approaches Were Both Useful in Determining Differences between Segments that Can Be Helpful in Target Marketing and Service Design. © 1996, Taylor & Francis Group, LLC. All Rights Reserved.
Recommended Citation
Bojanic, D. C., & Wamick, R. B. (1996). Segmenting the Market for Winter Vacations. Journal of Travel and Tourism Marketing, 4(4), pp. 85-95. Taylor and Francis Group; Routledge.
The definitive version is available at https://doi.org/10.1300/J073v04n04_07
Department(s)
Business and Information Technology
International Standard Serial Number (ISSN)
1054-8408
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2023 Taylor and Francis Group; Routledge, All rights reserved.
Publication Date
20 May 1996
