Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study
Abstract
The Hotel Industry Faces the Difficult Task of Managing the Temporal Demand for its Product. Also, the Supply of Rooms Has Outpaced the Demand over the Last Decade. under This Competitive Environment, Hotels Have Two Basic Means of Achieving a Sustainable Competitive Advantage within their Product Markets: (1) Low Price or (2) High Quality. This Study Examines the Relationships between Price, Value and Satisfaction in Regard to Hotel Services. © 1996 by the Haworth Press, Inc. All Rights Reserved.
Recommended Citation
Bojanic, D. C. (1996). Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study. Journal of Hospitality and Leisure Marketing, 4(1), pp. 5-22. Taylor and Francis Group; Routledge.
The definitive version is available at https://doi.org/10.1300/J150v04n01_02
Department(s)
Business and Information Technology
International Standard Serial Number (ISSN)
1050-7051
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2023 Taylor and Francis Group; Routledge, All rights reserved.
Publication Date
15 Oct 1996
