A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers
Abstract
Customer Value Has Become the Focus of Firm Strategies in Recent Years. This Study Investigates the Relationships between Travelers' Perceptions of Value, Quality, and Price and their Influence on Travelers' Ratings of Similar Hotels and Revisit Intentions in Two Segments, Business and Leisure Travelers. the Findings Suggest that Value Plays a Pivotal Role in Travelers' Decision Schema, Emphasizing the Need to Shift Efforts from Managing Quality Alone to Managing Customer Value. Differences in the Value Perceptions of Business and Leisure Travelers Emphasize the Need to Develop Segment-Based Strategies for Managing Price and Quality. © 2000, Sage Publications. All Rights Reserved.
Recommended Citation
Kashyap, R., & Bojanic, D. C. (2000). A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers. Journal of Travel Research, 39(1), pp. 45-51. SAGE Publications.
The definitive version is available at https://doi.org/10.1177/004728750003900106
Department(s)
Business and Information Technology
International Standard Serial Number (ISSN)
0047-2875
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2023 SAGE Publications, All rights reserved.
Publication Date
01 Jan 2000
