The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World
The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising.
Kalliny, M., Dagher, G., & Minor, M. S. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association's Educators' Proceedings American Marketing Association.
Business and Information Technology
Keywords and Phrases
T.V.; TV Advertisements; Television Ads
Article - Conference proceedings
© 2004 American Marketing Association, All rights reserved.
01 Jan 2004