The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World
Abstract
The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising.
Recommended Citation
Kalliny, M., Dagher, G., & Minor, M. S. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association's Educators' Proceedings American Marketing Association.
Department(s)
Business and Information Technology
Keywords and Phrases
T.V.; TV Advertisements; Television Ads
Document Type
Article - Conference proceedings
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2004 American Marketing Association, All rights reserved.
Publication Date
01 Jan 2004
