Using a Trade Market Analysis Technique to Refine Measurements for Economic Impact Analysis of Special Events
Abstract
Special Events Can Have a Sizable Economic Significance (ES) and Economic Impact (EI) in Host Communities. This Study's Purpose Was to Update the Input Measurement Concepts in Assessing the EI for a Short-Term Special Event. Specific EI Measurements Were Examined as Suggested by Crompton, Lee, and Shuster (2001) and Stynes (1997) that Differentiated between Types of Attendees. a Trade Market Analysis (TMA) Technique Was Applied to Refine the Measures of Locals and Nonlocals and to Reconsider Locals Who Have Visiting Friends and Relatives (VFR) in their Group Profiles. Further Refinement of Day-Trip Attendees and Visitors Expenditure Impacts Were Identified and Used to Adjust the EI When Applied to a Sales Multiplier. Self-Administered Online Surveys Were Emailed to 2,678 Group Leaders from a Registration and On-Site Intercept Population with a Response Rate of 46%. Measurement Improvements Were Found for Local, Nonlocal, Casual, Time-Switcher, and VFR Attendees in EI Application.
Recommended Citation
Warnick, R. B., Bojanic, D. C., & Xu, F. (2015). Using a Trade Market Analysis Technique to Refine Measurements for Economic Impact Analysis of Special Events. Journal of Travel Research, 54(1), pp. 52-65. SAGE Publications.
The definitive version is available at https://doi.org/10.1177/0047287513513160
Department(s)
Business and Information Technology
Keywords and Phrases
and event tourism; economic impact; economic significance; trade market analysis
International Standard Serial Number (ISSN)
1552-6763; 0047-2875
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2023 SAGE Publications, All rights reserved.
Publication Date
28 Jan 2015
