The Impact of Cultural Institutes on International Tourism

Abstract

It Has Been Recognized that Cultural Institute Programs that First Started after World War II and Aim to Improve Language Familiarity and Cultural Awareness Are Beneficial for FDI and Trade. We Use Gravity Models to Examine the Impact from Both the German Goethe-Institut and Chinese Confucius Institute (Two Large-Scaled Cultural Institute Programs) on Tourism Arrivals, a Form of International Trade. We Find a Positive Impact on Tourism Arrivals from the Confucius Institute Program But a Negative Impact from the Goethe-Institut Program. in Addition, Both the Goethe-Institut and Confucius Institute Programs Help to Reduce the Impact of Linguistic Distance on International Tourism.

Department(s)

Business and Information Technology

Second Department

Economics

Keywords and Phrases

Cultural institutes; linguistic distance; tourism arrivals

International Standard Serial Number (ISSN)

1521-0545; 0885-3908

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2023 Taylor and Francis Group; Routledge, All rights reserved.

Publication Date

01 Jan 2023

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