Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement
Recommended Citation
Saran, A., Serviere, L., & Kalliny, M. (2006). Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement. Proceedings of the 2006 Academy of Marketing Science Annual Conference (2006, San Antonio, TX) Academy of Marketing Science.
Meeting Name
2006 Academy of Marketing Science Annual Conference (2006: May 24-27, San Antonio, TX)
Department(s)
Business and Information Technology
Keywords and Phrases
DVA; Sales
Document Type
Article - Conference proceedings
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2006 Academy of Marketing Science, All rights reserved.
Publication Date
01 Jan 2006
