Strategic Implications of Mobile Technology: a Case Study Using Value-focused Thinking
Abstract
Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. In this research, we used the 'Value-Focused Thinking' approach to examine the strategic implications of mobile technology in a leading publishing company. The result is a means-ends objective network that depicts the fundamental objectives of using mobile technology and how the fundamental objectives can be achieved through means objectives. The research findings suggest three main strategic implications of mobile technology: (1) improve working process; (2) increase internal communication and knowledge sharing; and (3) enhance sales and marketing effectiveness.
Recommended Citation
Sheng, H., Nah, F. F., & Siau, K. (2005). Strategic Implications of Mobile Technology: a Case Study Using Value-focused Thinking. Journal of Strategic Information Systems Elsevier.
The definitive version is available at https://doi.org/10.1016/j.jsis.2005.07.004
Department(s)
Business and Information Technology
Sponsor(s)
David D. Lattanze Center at Loyola College
Keywords and Phrases
Mobile Technology; Strategic Impact; Value-Focused Thinking
International Standard Serial Number (ISSN)
0963-8687
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2005 Elsevier, All rights reserved.
Publication Date
01 Jan 2005
