Television Advertising in the Arab World: a Status Report
Recommended Citation
Kalliny, M., Dagher, G., Minor, M. S., & do lo Santos, G. (2008). Television Advertising in the Arab World: a Status Report. Journal of Advertising Research World Advertising Research Center.
Department(s)
Business and Information Technology
Keywords and Phrases
Arab Media Market; TV Ads; Bargaining and Bartering; Cultural and Religious Differences; Satellite T.V. In The Middle East
International Standard Serial Number (ISSN)
0021-8499
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2008 World Advertising Research Center, All rights reserved.
Publication Date
01 Jun 2008
