Role of Social Media in Public Accounting Firms

Abstract

Social media has been widely used for both professional and personal communications. Businesses recognize the importance of social media and are using them to fulfill various business objectives. In this paper, we focus on analyzing the business objectives of public accounting firms that have both a firm-wide main page and a career page on Facebook. More specifically, we compare the business objectives they are achieving with their firm-wide main pages versus career pages. We not only find differences in the objectives that are being achieved, but also identify other objectives that are not actively being pursued on either page but may be considered in the future.

Meeting Name

5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 (2018: Jul. 15-20, Las Vegas, NV)

Department(s)

Business and Information Technology

Keywords and Phrases

Artificial intelligence; Computer science; Computers; Business objectives; Facebook; Public accounting; Social media; Social networking (online); Public accounting firms

International Standard Book Number (ISBN)

978-3-319-91715-3

International Standard Serial Number (ISSN)

0302-9743; 1611-3349

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2018 Springer Verlag, All rights reserved.

Publication Date

01 Jul 2018

Link to Full Text

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