Determining the Demographic and Psychographic Variables Associated with Hispanics Who Intend to Pursue Graduate Studies

Abstract

Increasing shifts in population proportions have led to an increasing demand on education institutions to recruit Hispanics. A random and stratified national sample was used to answer the following questions: (1) What are the psychographic typologies that are likely to identify Hispanic students by their desire to pursue or not to pursue graduate education? (2) What relationship, if any, does income of the parents play in a Hispanic student's decision to pursue graduate education? (3) Is there a direct relationship between the parents' level of education and Hispanic students' decision to pursue graduate work? This paper attempts to dissolve myths about the variables associated with Hispanics' participation in graduate education, and to make recommendations for effective appeals to encourage Hispanic students to attend graduate programs.

Department(s)

Business and Information Technology

Keywords and Phrases

Hispanics; Demographics; Education; Graduate Students; Psychographics

International Standard Serial Number (ISSN)

0884-1241

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2005 Haworth Press, All rights reserved.

Publication Date

01 Jan 2005

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