Cognitive Neuroscience in Information Systems Research

Abstract

This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye tracking). The strengths and weaknesses of such tools for information systems research are presented. The paper provides examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking. In addition, this paper provides an overview of brain areas that response to various mental processes, and discusses the localization and functionality of each brain area. Because of the popularity of eye-tracking research in information systems, measurements and metrics related and derived from eye-tracking technique (e.g., fixation, saccades and scanpath) are described and discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research directions are also discussed.

Department(s)

Business and Information Technology

Keywords and Phrases

Brain; Cognitive systems; Computer supported cooperative work; Electroencephalography; Eye movements; Neurology; Neurophysiology; Cognition; Eye-tracking; FMRI; Neurophysiological tools; Neuroscience; Information systems; EEG; Eye tracking; Neuro information systems

International Standard Book Number (ISBN)

978-1-466-68882-7

International Standard Serial Number (ISSN)

1063-8016; 1533-8010

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2016 IGI Global, All rights reserved.

Publication Date

01 Jan 2016

Link to Full Text

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