Conference Marketing Research for Rolla, Missouri Chamber of Commerce

Author

Rebecca McNally
Bonnie Bachman, Missouri University of Science and TechnologyFollow

Abstract

This paper is used to give recommendations to the Chamber of Commerce in Rolla, Missouri to help them to better attract conferences and events. A survey given to event planners was the main method used for analyzing what Rolla needs to change to gain more of a name as a conference destination. Although this paper is specific to Rolla, Missouri, the methods used can be imitated for any rural town wishing to attract more conferences.

Recommended Citation

McNally, R., & Bachman, B. (2011). Conference Marketing Research for Rolla, Missouri Chamber of Commerce. Missouri University of Science and Technology.

Department(s)

Business and Information Technology

Second Department

Economics

Comments

Honors Thesis
Rebecca McNally and Dr. Bonnie Bachman

Document Type

Technical Report

Document Version

Final Version

File Type

text

Language(s)

English

Rights

© 2011 Missouri University of Science and Technology, All rights reserved.

Publication Date

01 Jan 2011