The Effects of Advertising and Brand Value on Future Operating and Market Performance

Author

LiLi Eng, Missouri University of Science and TechnologyFollow
Hean Tat Keh

Recommended Citation

Eng, L., & Keh, H. T. (2007). The Effects of Advertising and Brand Value on Future Operating and Market Performance. Journal of Advertising ME Sharpe.

Department(s)

Business and Information Technology

International Standard Serial Number (ISSN)

0091-3367

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2007 ME Sharpe, All rights reserved.

Publication Date

01 Jan 2007