Masters Theses

Abstract

"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions:

(i) Do plastic-packaging companies define sustainability on their website?

(ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications?

(iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices?

To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be used by technical marketing communicators to communicate sustainability-related information on their website"--Abstract, page iii.

Advisor(s)

Malone, Edward A.

Committee Member(s)

Wright, David
Northcut, Kathryn M., 1964-

Department(s)

English and Technical Communication

Degree Name

M.S. in Technical Communication

Publisher

Missouri University of Science and Technology

Publication Date

Summer 2012

Pagination

x, 120 pages

Note about bibliography

Includes bibliographical references.

Rights

© 2012 Shristy Bashyal Acharya, All rights reserved.

Document Type

Thesis - Open Access

File Type

text

Language

English

Library of Congress Subject Headings

Heuristic
Rhetoric
Sustainable development

Thesis Number

T 10043

Print OCLC #

828868574

Electronic OCLC #

800666057

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