"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions:
(i) Do plastic-packaging companies define sustainability on their website?
(ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications?
(iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices?
To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be used by technical marketing communicators to communicate sustainability-related information on their website"--Abstract, page iii.
Malone, Edward A.
Northcut, Kathryn M., 1964-
English and Technical Communication
M.S. in Technical Communication
Missouri University of Science and Technology
x, 120 pages
© 2012 Shristy Bashyal Acharya, All rights reserved.
Thesis - Open Access
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Bashyal, Shristy, "How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability? : a heuristic developed on the basis of rhetorical analysis" (2012). Masters Theses. 6896.