Title

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

Meeting Name

2006 Academy of Marketing Science Annual Conference (2006: May 24-27, San Antonio, TX)

Department(s)

Business and Information Technology

Keywords and Phrases

DVA; Sales

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2006 Academy of Marketing Science, All rights reserved.

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