Title

User Assessment of E-Commerce Security Cues

Presenter Information

Samuel Smith

Department

Business and Information Technology

Major

Information Science and Technology

Research Advisor

Nah, Fiona Fui-Hoon, 1966-

Advisor's Department

Business and Information Technology

Abstract

When conducting online transactions, users must assess the e-commerce environment to evaluate its security. E-commerce security cues refer to elements of an e-commerce interface that are intended to signal information security. For instance, many web browsers display padlocks next to the address bar to signal to the user that the webpage is using a secured connection. However, some malicious designers create webpages that contain fabricated security cues, such as images of padlocks that have been inserted into the webpage. These cues create a false sense of security for the user, and may even lead to the user submitting sensitive information, such as a credit card number. Hence, users become vulnerable to fabricated websites designed to steal their information. In this research, we want to understand how users perceive and respond to various security cues in e-commerce.

Biography

Samuel Smith is a junior majoring in Information Science and Technology with a minor in Business Analytics and Data Science. He works for the Laboratory for Information Technology Evaluation as a research assistant and assistant lab manager, and as a teaching assistant for computer programming classes. Samuel is the secretary for Business and Information Technology’s student ambassadors program. He is also a member of Beta Gamma Sigma, an honor society for business students.

Research Category

Social Sciences

Presentation Type

OURE Fellows Final Oral Presentation

Document Type

Presentation

Award

Social science poster session, First place

Location

Upper Atrium/Hallway

Presentation Date

11 Apr 2016, 9:00 am - 11:45 am

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Apr 11th, 9:00 AM Apr 11th, 11:45 AM

User Assessment of E-Commerce Security Cues

Upper Atrium/Hallway

When conducting online transactions, users must assess the e-commerce environment to evaluate its security. E-commerce security cues refer to elements of an e-commerce interface that are intended to signal information security. For instance, many web browsers display padlocks next to the address bar to signal to the user that the webpage is using a secured connection. However, some malicious designers create webpages that contain fabricated security cues, such as images of padlocks that have been inserted into the webpage. These cues create a false sense of security for the user, and may even lead to the user submitting sensitive information, such as a credit card number. Hence, users become vulnerable to fabricated websites designed to steal their information. In this research, we want to understand how users perceive and respond to various security cues in e-commerce.