Masters Theses
Abstract
“Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research results in a means-ends network demonstrating the values and the relationships between the articulated values of AI in marketing by the subjects”--Abstract, page iii.
Advisor(s)
Siau, Keng, 1964-
Committee Member(s)
Nah, Fiona Fui-Hoon, 1966-
Hilgers, Michael Gene
Department(s)
Business and Information Technology
Degree Name
M.S. in Information Science and Technology
Publisher
Missouri University of Science and Technology
Publication Date
Spring 2020
Pagination
x, 53 pages
Note about bibliography
Includes bibliographic references (pages 48-52).
Rights
© 2020 Yingrui Xi, All rights reserved.
Document Type
Thesis - Open Access
File Type
text
Language
English
Thesis Number
T 11890
Electronic OCLC #
1300808143
Recommended Citation
Xi, Yingrui, "Values of artificial intelligence in marketing" (2020). Masters Theses. 8010.
https://scholarsmine.mst.edu/masters_theses/8010
Included in
Artificial Intelligence and Robotics Commons, Management Information Systems Commons, Marketing Commons
