Keywords and Phrases
CDC infographics; COVID-19; Infographics; Technical communication; Visual content analysis; WHO infographics
"In this study, I conducted a comparative visual content analysis of the CDC and WHO COVID-19 infographics. I considered infographics as an important genre of communication during such times because they not only provided sufficient information to the audience but did so in an engaging manner. The goal of my study was to think about the role of infographics in the context of health and risk communication during a pandemic, and to emphasize on the rhetorical elements that constitute the creation of infographics by major health organizations. I specifically focused on three elements: the kinds of information communicated through infographics, the text and graphic organization in the infographics, and the rhetorical strategies.
The results of my analysis indicated that (1) the CDC and WHO infographics included how-to information, dos and don’ts, step-by-step guidelines, checklists, and general informational topics on COVID-19 in their infographics; (2) the CDC infographics had structured text and graphic organization that established a reading pattern, whereas the WHO infographics followed an abstract design that gave the audience more freedom to explore the infographic; and (3) Both the CDC and WHO used visuals to make information more understandable, used imperatives whenever the aim was to initiate action, avoided frightening references in the infographics and focused on helpful information, and used document design according to the reading patterns of the audience. I concluded that audience was the key factor that stemmed the differences in the implementation of rhetorical strategies in the CDC and WHO infographics"--Abstract, page iii.
Davis, Carleigh J.
Hercula, Sarah E.
English and Technical Communication
M.S. in Technical Communication
Missouri University of Science and Technology
xi, 107 pages
© 2021 Manushri Pandya, All rights reserved.
Thesis - Open Access
Pandya, Manushri, "A comparative visual content analysis of the CDC and WHO COVID-19 infographics" (2021). Masters Theses. 7980.